User Experience Top Priority?

This article from Fast Company caught my eye; it discusses extending User Experience from the Web across to channels of offline brands. As the writer puts it, “consumers who experience good UX online don’t switch off their expectations when they switch off the computer.”

With the Web, the focus is on the human-computer interaction, but what about the way customers interact with non-digital products? Isn’t usability a top priority for every product? As this article states and displays through the highlighted case studies, “the principles and theories of UX have created a new normal in terms of brand delivery and interaction.”

http://www.fastcodesign.com/1669503/user-experience-is-the-heart-of-any-company-how-do-you-make-it-top-priority?partner=homepage_newsletter

For more on this topic read our post in November about Intuitive Design.