May 15, 2013 Leave a comment
A recent article from IT World describes the advantages of utilizing and leveraging big data and pushes small businesses to take advantage of the benefits big data has to offer. A “recent survey by Forrester found that 7% of IT executives and 9% of business leaders feel they have gained a true return on investment from big data,” proving that some companies have jumped on the band wagon, and they’re not all big powerhouses.
Before, there wasn’t a platform to hold massive amounts of data but now as the article Big Data is big but a young market notes there is an option and it’s a cost effective one as well, “perhaps the biggest-name platform for handling this data is Hadoop, an open source distributed computing architecture that excels in handling massive data sets … the type of data analytics that used to only be available to the biggest companies in the world can now be done by small companies. The rise of cloud-delivered services … plus the continued drop in the price to store information, combined with a management platform like Hadoop to manage it, means more businesses are holding on to more data …it gives an opportunity for the little guys to catch up to the big guys.”
Companies can and should be taking advantage of ”these two trends — a massive increase in the amount of data available to businesses, and a platform for handling it.” If done correctly companies and organizations “can save the data in case they find a use case for it down the line. Having all that data, plus a platform to analyze it, means companies can run queries based on a whole set of data, instead of before just taking a subset of data to analyze.”
Our core product, Savanna, a multi-source analysis solution, leverages the data storage and processing capabilities Hadoop provides. With Savanna’s suite of analytical tools, we can help you make sense of the stored information.